Strategies for Success in Business
Success in business is not predicated on any one practice, process or standard procedure.
While it is critically important to offer a great product or service, and to be competitively and realistically priced, there is more to it than that. Before you as a professional even get to the point of sale, there are things you must do to ensure your chance for success.
Following are some strategies that have proven successful for the Principals at Podolsky|Circle CORFAC international:
One of the secrets of networking, notes Alissa Adler, is less about setting a goal to secure a predetermined number business cards and more about being prepared. Adler says it’s important to have an elevator speech ready (and practiced so it is conversational rather than contrived). In addition to “the basics”, she recommends picking out something interesting to highlight. That way, when someone asks, “What’s new?” the response is stimulating rather than an uninspiring “nothing much”.
Another networking pointer Adler employs is to position herself near the most popular person in the room, or the food and beverage service. Everyone gravitates to these areas, making it a lot easier to meet people – almost by accident – than if you’re slouching in the corner.
Listen with Purpose
It’s said that most people listen to respond, but a truly effective communicator listens to understand. After all, your goal in a conversation is to market and position yourself and your company. You make yourself far more memorable by following up with specific and intuitive information based on what that other person is saying (and how they are saying it) rather than simply responding because it’s your turn to talk.
Listening intently and sincerely to what the other person is saying, adds Randy D. Podolsky, SIOR, also makes for a memorable interaction for both you and your client. It is imperative that the client walks away with something positive that they recall from speaking with you. While humor works as an ice breaker it’s not what makes the bond.
In keeping with the concept of listening to understand, Adam J. Tarantur, CCIM offers that you can’t solve a problem and offer a solution without first understanding a situation as it relates to that client’s unique needs, goals and objectives. For that reason, he points out, it is important to ask specific questions – those that may require a more thoughtful and informative response.
Go with Your Gut
Corey B. Chase recognizes the importance of being prepared, and in having the appropriate ammunition to support whatever business decision needs to be made. But Chase also suggests that gut instincts – based upon knowledge and understanding of the people and circumstances at hand – can be just as effective in making a business decision as anything else. Chase says instincts come in part from experience, but also by being observant and trusting in how you feel about a particular situation.